Let’s say a website visitor fills a contact form to receive a free PDF from you, once they click on submit, an automated email with the promised document is sent to the subscriber.īut you don’t want the relationship with your contact to end there. They enable you to stay in touch with groups of people based on events like when a user signs up for an account. Drip campaignsĭrip campaigns are automated emails that go out based on specific timelines. Let’s go through each autoresponder email type separately. It is a sequence of emails that are automatically sent to a specific segment of people on your email list, and it is triggered by a specific contact action, such as: What are Autoresponder Emails?Īutoresponder is a type of automated email. Use broadcast emails to inform, nurture, and retain relationships that lead to happier customers. The name is already self-explanatory, promotional emails are email messages that are focused on driving a purchase or conversion. Boost your sales with flash sales & promotions emails And most importantly it helps you build a relationship with them. It reminds your subscribers about you, it informs them about your new products/services, it tells them what you have been up to. Strengthen your relations with email newslettersĮmail newsletters are usually scheduled email campaigns. Let’s go through each one of these so you fully understand the concept of broadcast emails. With a mass email software, it can be scheduled to be sent on a specific date and time, but all your subscribers will receive your broadcast email at the same time.īroadcast emails are handled manually, it can be: It’s most useful when you need to get an announcement out to your list or need to send a single email to update your subscribers or users.īroadcast emails are also called bulk and mass emails. What is a Broadcast Email?Īn Email Broadcast is an individual email you send to a group of subscribers in your contact list. Finally, I’ll show you how to create a broadcast email and autoresponder emails. I will share with you what are email broadcasts and autoresponders, along with great examples to inspire you. Luckily, today I’m putting an end to this confusion. Implementing both is a way to reduce your workload, also each has its own special niche so it is important to learn when to broadcast emails and when to set up an autoresponder to achieve the best business results. As a part of my job, I get into conversations with CEOs and marketers on the topic of email marketing, and I’ve always detected a confusion between the concept of broadcast emails and email autoresponders.
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